SUMMARY

Michael Weinstein is an entrepreneur, jazz pianist, and mixed martial artist. He is also a public speaker on invention licensing, direct-response marketing, and digital advertising.

CAREER

Weinstein is the CEO of award-winning marketing agency, JAM Direct, former President of Bluewater Digital, and Chief Marketing Officer of Allstar Products Group, who was responsible for marketing some of the most successful products in “As Seen On TV” history including the Snuggie, ShamWow and the Shake Weight.

Weinstein was featured in the infomercial, “As Seen On TV: The American Dream,” and has worked with such celebrities including Kevin Hart, Nicole Kidman, Demi Lovato, Lori Greiner and Daisy Fuentes.

In addition to helping grow brands ranging from start-ups to Fortune-500 companies, Weinstein has taken hundreds of products to market for inventors, including co-founding SHITTENS, the mitten-shaped wet-wipe viral sensation featured on Howard Stern, Bill Maher, USA Today, Yahoo News, Huffington Post, BuzzFeed, Parents Magazine, Men’s Health, and more.

Prior to that, Weinstein was the CEO and founder of software development firm, Primary Systems, Inc. who worked with companies including Snapple, Lucent, International Paper, and Kimberly-Clark.

MUSIC

Michael Weinstein is a pianist and keyboardist with Blues Corruption and has performed and recorded with members from Spyro Gyra, Meat Loaf, Mariah Carey, Joe Cocker, Keith Urban, and many others.

Weinstein’s album, 30 Days, is available on Spotify, Apple Music, TikTok, YouTube and other streaming platforms. Weinstein also performed at Schloss Leopoldskron in Salzburg, Austria, “The Sound of Music Palace.”

DISCOGRAPHY

Year	Album	Genre	Producer	Label
2011	30 Days	Jazz	Mark Alexander	TriCore Music Group

MARTIAL ARTS

Michael Weinstein is a competitive mixed martial artist, who holds a second-degree black belt in Tae Kwon Do under Grandmaster Duk Sung Son and is a student of Brazilian Jiu-Jitsu at Gracie Sports USA under master Marcio Stambowsky, one of the Rolls Gracie’s “Famous Five” black belt students.

ACHIEVEMENTS

Michael Weinstein is a two-time GOLD TITAN Award and W3 Award winner for Best Marketing Strategy. He also received a DR Metrix AdSphere Award for Best Electronics Infomercial. 

In 2020, Weinstein was honored as the IMPACT Award winner for Best Marketing Strategy and Use of Analytics by the Internet Marketing Association (IMA) and received the Digital Health Award for Social Media Strategy from the Health Information Resource Center (HIRC).

Weinstein also received Digital Media Strategy Honors at the 2021 Vega Digital Awards and was named winner of the prestigious MarCom Award in a three-peat performance in 2021, 2022 and 2023 for Best Brand Strategy.

EARLY LIFE & EDUCATION

Michael Alan Weinstein was born in the Bronx, NY on September 29, 1968 and was raised by his parents, David Weinstein and Gail Weinstein. He later moved with his family to Yorktown Heights, NY at age 13.

After graduating from Yorktown High School in 1986, Weinstein went to C. W. Post College at Long Island University to complete his bachelor’s degree in computer science. He then received his master’s degree in business management from the same institute.

He currently resides in South Salem, NY, is married to Jeannette Weinstein, has 3 children, and is the brother of Glen Weinstein, a Shop Steward and Field Representative for New York Local 52, as well as a filmmaking and video production technician.

REFERENCES & PRESS

• Mixed martial artist and pianist Michael Weinstein unveils his crossover skill
• Introducing some of the most successful consumer products
• Michael Weinstein on towing the line between music and marketing
• Michael Weinstein: The Case for a Brand Going Insanely Viral
• The evolving career of a marketing veteran and his journey as a musician
• South Salem Resident Hits ‘Home Run’ with Viral Product
• Industry veteran who marketed the Snuggie named as digital president
• Bluewater Media Hires Michael Weinstein as New President of Digital
• IACT Presents Michael Weinstein – From Concept to Market
• How Inventors Can Partner to Win
• Snuggie Tails Now Available In-Stores at Select Walmart Locations
• Marketing Leaders to Address Consumer Advocacy at Response Expo
• JAM Direct Receives Digital Media Strategy Honors at Vega Digital Awards
• JAM Direct Named Winner of 2024 Titan Business Award
• JAM Direct Named Winner of 2023 MarCom Award
• JAM Direct Named Winner of 2022 MarCom Award
• JAM Direct Named Winner of 2021 MarCom Award

CONTACT ME:

MW@JAMdirect.com
914-661-0053