Michael Weinstein

Marketing Leader & Musician


Michael Weinstein is an entrepreneurjazz pianist, and mixed martial artist. He is also a public speaker on invention licensing, direct-response marketing, and digital advertising.


Weinstein is the CEO of award-winning marketing agency, JAM Direct, former President of Bluewater Digital, and Chief Marketing Officer of Allstar Products Group, who was responsible for marketing some of the most successful products in “As Seen On TV” history including the Snuggie, ShamWow and the Shake Weight.

Weinstein was featured in the infomercial, “As Seen On TV: The American Dream,” and has worked with such celebrities including Kevin Hart, Nicole Kidman, Demi Lovato, Lori Greiner and Daisy Fuentes.

In addition to helping grow brands ranging from start-ups to Fortune-500 companies, Weinstein has taken hundreds of products to market for inventors, including co-founding SHITTENS, the mitten-shaped wet-wipe viral sensation featured on Howard Stern, Bill Maher, USA Today, Yahoo News, Huffington Post, BuzzFeed, Parents Magazine, Men’s Health, and more.

Prior to that, Weinstein was the CEO and founder of software development firm, Primary Systems, Inc. who worked with companies including Snapple, Lucent, International Paper, and Kimberly-Clark.

SNUGGIE – “As Seen On TV: The American Dream”
SHITTENS – with Richie Wilson and Rachel Fine (Howard Stern Show); Kathie Lee & Hoda (TODAY Show)
SHAMWOW – with Vince Offer


Michael Weinstein is a pianist and keyboardist with Blues Corruption and has performed and recorded with members from Spyro Gyra, Meat Loaf, Mariah Carey, Joe Cocker, Keith Urban, and many others.

Weinstein’s album, 30 Days, is available on SpotifyApple Music, TikTok, YouTube and other streaming platforms. Weinstein also performed at Schloss Leopoldskron in Salzburg, Austria, “The Sound of Music Palace.”


201130 DaysJazzMark AlexanderTriCore Music Group
Studio Albums
“Don’t Know Why,” Norah Jones – Stamford, CT


Michael Weinstein is a competitive mixed martial artist, who holds a second-degree black belt in Tae Kwon Do under Grandmaster Duk Sung Son and is a student of Brazilian Jiu-Jitsu at Gracie Sports USA under master Marcio Stambowsky, one of the Rolls Gracie’s “Famous Five” black belt students.

MMA TRAINING (Gracie Sports USA) – with Anderson Silva, Neiman Gracie, Nate Diaz, GSP, Chris Weidman


Michael Weinstein is a two-time GOLD TITAN Award and W3 Award winner for Best Marketing Strategy. He also received a DR Metrix AdSphere Award for Best Electronics Infomercial. 

In 2020, Weinstein was honored as the IMPACT Award winner for Best Marketing Strategy and Use of Analytics by the Internet Marketing Association (IMA) and received the Digital Health Award for Social Media Strategy from the Health Information Resource Center (HIRC).

Weinstein also received Digital Media Strategy Honors at the 2021 Vega Digital Awards and was named winner of the prestigious MarCom Award in a three-peat performance in 2021, 2022 and 2023 for Best Brand Strategy.


Michael Alan Weinstein was born in the Bronx, NY on September 29, 1968 and was raised by his parents, David Weinstein and Gail Weinstein. He later moved with his family to Yorktown Heights, NY at age 13.

After graduating from Yorktown High School in 1986, Weinstein went to C. W. Post College at Long Island University to complete his bachelor’s degree in computer science. He then received his master’s degree in business management from the same institute.

He currently resides in South Salem, NY, is married to Jeannette Weinstein, has 3 children, and is the brother of Glen Weinstein, a Shop Steward and Field Representative for New York Local 52, as well as a filmmaking and video production technician.

THE WEINSTEINS – Michael, Jeannette, Matt, Scott & Kayla


Michael Weinstein – The Evolving Career of a Marketing Veteran and His Journey as a Musician

LA Entertainment Weekly (link)